Hasbara: Difference between revisions
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'''''Hasbara''''' is a Hebrew word that literally means "explanation", but encompasses the military concept of [[ | {{subpages}} | ||
'''''Hasbara''''' is a Hebrew word that literally means "explanation", but encompasses the military concept of information operations, “[[public diplomacy]],” “public | |||
affairs,” and “influence.” <ref name=CSI-2>{{citation | affairs,” and “influence.” <ref name=CSI-2>{{citation | ||
| title = Back to Basics: A Study of the Second Lebanon War and Operation CAST LEAD | | title = Back to Basics: A Study of the Second Lebanon War and Operation CAST LEAD | ||
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| url = http://www.cgsc.army.mil/carl/download/csipubs/farquhar.pdf}}, p. 125</ref> | | url = http://www.cgsc.army.mil/carl/download/csipubs/farquhar.pdf}}, p. 125</ref> | ||
It is conducted internationally; [[Aish | It is conducted internationally; [[Aish HaTorah]], an Orthodox outreach, has a Hasbara speakers bureau in the U.S. (see [[Hasbara/Related Articles]]), and offers Hasbara fellowships in cooperation with the [[Israeli Ministry of Foreign Affairs]] (MFA), which train in: <ref name=HF>{{citation | ||
| url = http://www.israelactivism.com/israelprograms | | url = http://www.israelactivism.com/israelprograms | ||
| title = Hasbara Fellowships}}</ref> | | title = Hasbara Fellowships}}</ref> | ||
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#Building students' Jewish identity and knowledge in order to be effective Jewish leaders." | #Building students' Jewish identity and knowledge in order to be effective Jewish leaders." | ||
''[[The Guardian]]'' reports on the MFA initiatives to have hasbara on the Web. <ref>{{citation | |||
| Hasbara spam alert: With Israel's foreign ministry organising volunteers to flood news websites with pro-Israeli comments, Propaganda 2.0 is here | | title = Hasbara spam alert: With Israel's foreign ministry organising volunteers to flood news websites with pro-Israeli comments, Propaganda 2.0 is here | ||
| author = Richard Silverstein | | author = Richard Silverstein | ||
| journal = Guardian | date = 9 January 2009 | | journal = Guardian | date = 9 January 2009 | ||
| http://www.guardian.co.uk/commentisfree/2009/jan/09/israel-foreign-ministry-media}}</ref> Israel is certainly not alone in putting favorable information; the U.S. Army has observed [[Hamas]] doing so.<ref name=CSI-4>{{citation | | url = http://www.guardian.co.uk/commentisfree/2009/jan/09/israel-foreign-ministry-media}}</ref> Israel is certainly not alone in putting favorable information; the U.S. Army has observed [[Hamas]] doing so.<ref name=CSI-4>{{citation | ||
| title = Back to Basics: A Study of the Second Lebanon War and Operation CAST LEAD | | title = Back to Basics: A Study of the Second Lebanon War and Operation CAST LEAD | ||
| editor = Scott C. Farquhar | | editor = Scott C. Farquhar | ||
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| publisher = Combat Studies Institute, U.S. Army [[Training and Doctrine Command]] | | publisher = Combat Studies Institute, U.S. Army [[Training and Doctrine Command]] | ||
| url = http://www.cgsc.army.mil/carl/download/csipubs/farquhar.pdf}}, p. 125</ref> | | url = http://www.cgsc.army.mil/carl/download/csipubs/farquhar.pdf}}, p. 125</ref> | ||
==Targeting== | |||
David Saranga, Israeli Consul General for media,at the New York Consulate, told the [[Jerusalem Post]] "All the surveys we have done shows that the biggest hasbara problem that Israel has is with males from the age of 18-35. Israel does not seem relevant for them, and that is bad for branding," he said. "In order to change their perception of Israel as only a land of conflict, we want to present to them an Israel that interests them." The ''Post'' explained, "The men's magazine MAXIM is coming to Israel for a photo shoot on Israeli women. Supported by the Foreign Ministry and ISRAEL21c, this initiative aims to showcase Israeli diversity. A month later, the photo shoot will be followed up by an article on tourism in Israel." With respect to Saranga's concern about branding, they observed "Which is where good-looking women in skimpy bikinis come in."<ref name=JP>{{citation | |||
| journal = [[Jerusalem Post]] | |||
| title = Israel to put its babes forward in Maxim-um PR effort | |||
| date = 22 March 2007 | |||
| url = http://www.israel21c.org/index.php?option=com_content&view=article&id=6853%3Ajerusalem-post-israel-to-put-its-babes-forward-in-maxim-um-pr-effort&catid=55%3Ageneral-content-about-us-category&Itemid=141}}</ref> | |||
Bikini targeting may have limits; the self-described radical group, [[Code Pink]], sent mud-smeared, anti-Israel, bikini-wearing counterprotesters to a 2009 "beach party" in New York City's Central Park, sponsored by the [[Israeli Ministry of Tourism]].<ref name=FoxNY2009-06-21>{{citation | |||
| title = Bikini-Clad Activists Crash Tel Aviv Beach Party | |||
| date = 21 Jun 2009 | |||
| author = Erica Emmich | |||
| url = http://www.myfoxny.com/dpp/news/local_news/nyc/090621_Bikini_Clad_Activists_at_Tel_Aviv_Beach_Party | |||
| journal = MyFox New York (Channel 5)}}</ref> | |||
==References== | ==References== | ||
{{reflist|2}} | {{reflist|2}} |
Latest revision as of 10:53, 8 May 2024
This article may be deleted soon. | ||
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Hasbara is a Hebrew word that literally means "explanation", but encompasses the military concept of information operations, “public diplomacy,” “public affairs,” and “influence.” [1] It is conducted internationally; Aish HaTorah, an Orthodox outreach, has a Hasbara speakers bureau in the U.S. (see Hasbara/Related Articles), and offers Hasbara fellowships in cooperation with the Israeli Ministry of Foreign Affairs (MFA), which train in: [2]
The Guardian reports on the MFA initiatives to have hasbara on the Web. [3] Israel is certainly not alone in putting favorable information; the U.S. Army has observed Hamas doing so.[4] TargetingDavid Saranga, Israeli Consul General for media,at the New York Consulate, told the Jerusalem Post "All the surveys we have done shows that the biggest hasbara problem that Israel has is with males from the age of 18-35. Israel does not seem relevant for them, and that is bad for branding," he said. "In order to change their perception of Israel as only a land of conflict, we want to present to them an Israel that interests them." The Post explained, "The men's magazine MAXIM is coming to Israel for a photo shoot on Israeli women. Supported by the Foreign Ministry and ISRAEL21c, this initiative aims to showcase Israeli diversity. A month later, the photo shoot will be followed up by an article on tourism in Israel." With respect to Saranga's concern about branding, they observed "Which is where good-looking women in skimpy bikinis come in."[5] Bikini targeting may have limits; the self-described radical group, Code Pink, sent mud-smeared, anti-Israel, bikini-wearing counterprotesters to a 2009 "beach party" in New York City's Central Park, sponsored by the Israeli Ministry of Tourism.[6] References
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