User:Melinda Sigal

The account of this former contributor was not re-activated after the server upgrade of March 2022.

I am an accomplished integrated marketing executive with 25+ years of business building success among high-profile marketing organizations and agencies. Extensive knowledge of CPG food/drug/mass, entertainment, automotive, associations, and consumer electronics (technology). I have served as Brand Champion, quickly assimilating competitive, consumer and trade trends & opportunities to help brands find their strategic and creative “voice”.

I develop, manage, & implement very original thinking that produces measurable results. My inventive marketing strategies and tactics keep companies & agencies at the forefront of competition. My niche is strategic and integrated marketing including branding, promotions, event management, PR, advertising & business development. I have worked on world class brands such as Dannon, Heinz, Bestfoods, Nestle, Neutrogena, Vidal Sassoon, Dial and Timex.

I have a BA in Journalism from Florida Southern College. My interests include sailing, photography, growing orchids, wine, gourmet cooking, art, music, shopping for bargains, NY Mets, NY Giants, Networking, Travel.