Sara Moonves is an American magazine editor. She was promoted to editor in chief of W magazine, a fashion magazine, in 2019. Her appointment stirred vigorous scrutiny and discussion, with The New York Times article about her being entitled "The Most Watched Editor at Fashion Week".
Moonves's father, Les Moonves, was a television executive, and The New York Times described her childhood as being surrounded by celebrities. It reported that future actor Jonah Hill was a good friend.
Career in publishing
Moonves interned at Vogue magazine, another fashion magazine, during her studies, and was hired there, after her graduation. She left Vogue, from 2010 to 2013, to follow Sally Singer, a senior editor who had mentored her, who had been hired to become editor of T: The New York Times Style Magazine.
She followed Singer back to Vogue to become a contributing fashion editor.
On March 25, 2020, Moonves called a staff meeting, and told most of the magazine's employees they were being laid off. Employees in the online department were remaining, but at reduced salaries. Her boss, Marc Lotenberg, CEO of Future Media, said the magazine had to be put into "survival mode", because “[T]he bottom has dropped out of the luxury market.”
- Jacob Bernstein. The Most Watched Editor at Fashion Week, The New York Times, 2019-09-30, p. D1. Retrieved on 2020-03-26. “'The bottom has dropped out of the luxury market,' Marc Lotenberg, the chief executive of W’s parent company, Future Media Group, said on Wednesday evening. This, he said, has put the title in “survival” mode. On Monday, the magazine’s editor, Sara Moonves, called her staff to tell them that many were being furloughed. Those who work on online content are staying on at reduced salaries.”
- Charles Manning. Stefano Tonchi exits W as the magazine is sold to Surface Media, Daily Front Row, 2019-06-25. Retrieved on 2020-03-26. “Moonves will be W’s first female editor-in-chief since its creation, 47 years ago. 'I am excited to be a part of the future of W, an iconic brand that has always inspired me,' said Moonves. 'W is W because of our amazing contributors, and I look forward to continuing to work with them in my new role. It is an honor to be able to guide this brand into its promising future.'”
- Kaly Hays. W Magazine Transition Off to Bumpy Start Under New Owner, Woman's Wear Daily, 2019-07-02. Retrieved on 2020-03-26. “As for those who signed on to work for Surface/Future, while some are looking forward to a new day for the publication under new editor in chief Sara Moonves, there’s also some concern about what they may have gotten into.”
- Marc Tracy. Condé Nast Sells W Magazine; Stefano Tonchi Out as Top Editor, The New York Times, 2019-06-25, p. B3. Retrieved on 2020-03-26. “The company acquiring W, Future Media, said Sara Moonves, currently the magazine’s style director, would become the next editor in chief. She succeeds Stefano Tonchi, who has held the title for nine years and is leaving W and Condé Nast.”
- Trilby Beresford. Sara Moonves Named Editor-in-Chief of W Magazine Amid Brand Acquisition, The Hollywood Reporter, 2019-06-25. Retrieved on 2020-03-26. “Amid the acquisition, Sara Moonves, daughter of Les Moonves, has replaced longtime editor-in-chief Stefano Tonchi as the first female editor-in-chief in 47 years of the magazine's history. Formerly at Vogue and T: The New York Times Style Magazine, Moonves has worked at W Magazine since 2017 as style director.”
- Jacob Bernstein. W Magazine Goes on Hiatus, Furloughs Much of Its Staff, The New York Times, 2020-03-25. Retrieved on 2020-03-26. “The magazine had appeared to be off to a good start under Ms. Moonves, who became its editor after the acquisition by Future Media.”
- Mara Siegler. W Magazine furloughs staff over corona-related downturn, Page Six, 2020-03-25. Retrieved on 2020-03-26. “NY Department of Labor records reflect that its parent company, Future Media Group, has laid off 17 out of 58 employees.”
- Freya Drohan. Investor Group including Karlie Kloss and Kaia Gerber acquire W magazine, Daily Front Row, 2020-08-14. Retrieved on 2020-10-04. “Sara Moonves, the glossy’s first female editor in chief in its 50-year history, assembled the group, led by model and entrepreneur Karlie Kloss. Other celebrity investors include fashion fixtures Lewis Hamilton and 18-year-old Kaia Gerber.”