Public opinion poll/Bibliography
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Conducting and interpreting public opinion polls
- Asher, Herbert. Polling and the Public: What Every Citizen Should Know, 7th ed. Washington, DC: CQ Press, 2007.
- Bradburn, Norman M. and Seymour Sudman. Polls and Surveys: Understanding What They Tell Us (1988)
- Traugott, Michael W. The Voter's Guide to Election Polls 3rd ed. (2004)
- Young, Michael L. Dictionary of Polling: The Language of Contemporary Opinion Research (1992)
Public opinion polling history
- Converse, Jean M. Survey Research in the United States: Roots and Emergence 1890-1960 (1987)
- Igo, Sarah E. The Averaged American: Surveys, Citizens, and the Making of a Mass Public. Cambridge, MA: Harvard University Press, 2007.
Commentaries and controversy
- Crespi, Irving. Public Opinion, Polls, and Democracy (1989)
- Gallup, George. Public Opinion in a Democracy (1939).
- Moore, David W. The Superpollsters: How They Measure and Manipulate Public Opinion in America (1995)
- Robinson, Matthew Mobocracy: How the Media's Obsession with Polling Twists the News, Alters Elections, and Undermines Democracy (2002)
- Warren, Kenneth F. In Defense of Public Opinion Polling. Westview Press, 2002.