Public opinion poll/Bibliography

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Conducting and interpreting public opinion polls

• Asher, Herbert. Polling and the Public: What Every Citizen Should Know, 7th ed. Washington, DC: CQ Press, 2007.
• Bradburn, Norman M. and Seymour Sudman. Polls and Surveys: Understanding What They Tell Us (1988)
• Traugott, Michael W. The Voter's Guide to Election Polls 3rd ed. (2004)
• Young, Michael L. Dictionary of Polling: The Language of Contemporary Opinion Research (1992)

Public opinion polling history

• Converse, Jean M. Survey Research in the United States: Roots and Emergence 1890-1960 (1987)
• Igo, Sarah E. The Averaged American: Surveys, Citizens, and the Making of a Mass Public. Cambridge, MA: Harvard University Press, 2007.

Commentaries and controversy

• Crespi, Irving. Public Opinion, Polls, and Democracy (1989)
• Gallup, George. Public Opinion in a Democracy (1939).
• Moore, David W. The Superpollsters: How They Measure and Manipulate Public Opinion in America (1995)
• Robinson, Matthew Mobocracy: How the Media's Obsession with Polling Twists the News, Alters Elections, and Undermines Democracy (2002)
• Warren, Kenneth F. In Defense of Public Opinion Polling. Westview Press, 2002.

Polling data

• Cantril, Hadley and Mildred Strunk, eds. Public Opinion, 1935-1946 (1951), massive compilation of many public opinion polls from US, Britain, Canada, Australia, and elsewhere.
• Gallup, Alec M. ed. The Gallup Poll Cumulative Index: Public Opinion, 1935-1997 (1999) lists 10,000+ questions, but no results
• Gallup, George Horace, ed. The Gallup Poll; Public Opinion, 1935-1971 3 vol (1972) summarizes results of each poll.