Google (company)

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Google Inc. is an internet search engine company that was co-founded by Larry Page and Sergey Brin. It is currently the most popular search engine on the internet. Among the services offered by Google are Google Mail, Google Video, and Google Maps. Google Inc. is also the owner of several other websites and companies, for example Blogger, YouTube, and DoubleClick.

Several Google services are architected as cloud computing.

Products and services

Google is best known for its search engine, but also offers a variety of other services.

Google

The search engine is found at the web site Google and its more specialized companion site Google advanced search. The engine searches for key words and phrases, and finds web links related to the selected terms. Google provides some tips for effective search.

Gmail

Google mail], usually called gmail, is a web-based electronic mail service. It was first released as a beta and was in the beta testing phase until July 9th, 2009. Began out with 5GB of free email storage, which was unheard of that a time slowly grew to over 7GB. While other free webmail services now have caught up and some have surpassed, gmail was a trailblazer in laying the foundation for large storage webmail services.

Google maps

Google maps first launched in 2006 as beta laid the foundations for all modern online maps, navigation applications. First to use, at that time fairly new technology AJAX, revolutionized the way all modern web-apps works by performing browser calls in the background using JavaScript to avoid reloading of the pages.

Google books

The web site Google books and its more detailed companion Advanced book search searches for books related to key words and phrases. Some of these book links provide only basic information, such as vendors and libraries where they can be found, and the information normally found in a citation such as isbn, title, and author. Other links provide a "snippet view" that displays a brief phrase within the work that contains the search key words. Still others provide a "preview" that allow full pages and sometimes full sections to be read and searched. To some extent this service overlaps with Amazon's "look inside" feature, but a larger range of titles is available and url’s are provided to the pages exhibiting the searched-for items. Unfortunately, these url’s are not necessarily fixed, and it may occur that pages available on line at one time become inaccessible at another.

Google scholar

The web site Google scholar and its more detailed companion Advanced scholar search search for links to technical and professional journals containing key words or phrases. Many of these works are available on-line only in very limited form without special subscription, but some are completely accessible. Located works also are provided with links to other works that use the found source as a citation.

History

The history of Google has been detailed.[1]

Searching

Brin and Page published their article, "The anatomy of a large-scale hypertextual Web search engine", in 1998.[2] Their patent for PageRank was filed in 1998 and issued in 2001.[3]

Advertising

Over 40 patents related to advertising have been assigned to Google.[4]

AdWords

AdWords (website)is for sponsors to advertise their products on Google's advertising network. Sponsors pay by bidding on a pay-per-click model. In addition, bids are awarded based on the advertiser's clickthrough rate. Google introduced AdWords in October, 2000.[5]

AdSense

AdSense is for web publishers to earn income by hosting advertisements on their websites (website). Google's patent for AdSense was filed in 2003 and issued in 2006.[6] Yahoo had a lawsuit against Google for patent infringement that resulted in Yahoo licensing to Google US Patent 6269361 (U.S. Patent 6,269,361, PDF) and other patents.[7]

Controversies

The Google Book Search Library Project, in which millions of books from libraries will be scanned and made searchable on the Web, has led to controversy and legal action. In support of Google's mission to "organize the world's information," the Google Book Search program is designed to digitize printed book content so that it may be searched and retrieved via Google's search engine. The program has two facets—one that involves publishers, which has not been controversial, and one that involves libraries, which has. The University of Michigan has committed to allowing Google to scan its entire print and journal collection. Publishers are suing Google for copyright infringement, while Google claims their use falls under the fair use privilege of the Copyright Act.[8]

Google has agreed to censor results for queries made from China. Google has decided to do so to stop China from hindering Chinese user searches (blocking Google or substantially slowing down the result display). Google has agreed to block content that the Chinese government deems unacceptable. [9].

Google Reader now automatically allows contacts a person has in a Gmail account to what feeds are subscribed.[10].

Google cookies are criticized by the World Privacy Forum and others. They expire automatically after two years, but cookies will not be erased unless a person does not visit any Google sites for two years. [11].

References

  1. ↑ John Battelle (2006). The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Portfolio Trade. ISBN 1-59184-141-0. 
  2. ↑ Brin, Sergey; Lawrence Page (1998-04). "The anatomy of a large-scale hypertextual Web search engine". Computer Networks and ISDN Systems 30 (1-7): 107-117. DOI:10.1016/S0169-7552(98)00110-X. ISSN 0169-7552. Retrieved on 2008-12-17. Research Blogging.
  3. ↑ Page L. (2001) Method for node ranking in a linked database. United States Patent Office Google Patents U.S. Patent 6,285,999, PDF
  4. ↑ Patent Database Search Results: AN/Google AND (TTL/advert$ OR ABST/advert$ OR SPEC/advert$) in US Patent Collection. United States Patent Office. Retrieved on 2009-06-20.
  5. ↑ Karp, Scott (May 27th, 2008) Google AdWords: A Brief History Of Online Advertising Innovation Publishing 2.0
  6. ↑ Anderson D, et al. (2006) Serving advertisements based on content . United States Patent Office Google Patents U.S. Patent 7,136,875, PDF
  7. ↑ Olsen S (2004). Google, Yahoo bury the legal hatchet. CNET News. Retrieved on 2009-06-20.
  8. ↑ Baksik, Corinna. (2006) "Fair Use or Exploitation? The Google Book Search Controversy," Libraries and the Academy- Volume 6, Number 4, October 2006, pp. 399-415 in Project Muse
  9. ↑ Fox News.com, "China's Google Search Engine to Be Censored", [Associated Press], January 25, 2006.
  10. ↑ Profy, "Don't Be... What Was That Again? We Seem to Have Forgotten", Cyndy Aleo-Carreira, December 27th, 2007.
  11. ↑ USA Today, "Google's cookie policy good for privacy?", Anick Jesdanun, July 19, 2007.
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