Apple Inc.
| Headquarters | 1 Infinite Loop Cupertino , CA 95014 United States |
|---|
Apple Inc. (formerly known as Apple Computer) is an American company that primarily specializes in the creation of software, computers, and consumer electronics; most notably the the Macintosh line of computers, the Mac OS X operating system, the iPod, and the to be released iPhone.
Company history
Apple was founded by "the two Steves" Steve Jobs and Steve Wozniak, and Ronald Wayne on April 1, 1976 in California as Apple Computer, Inc.
Apple was one of the three popular manufacturers of early Personal Computers, before IBM's IBM PC caught on.
Apple's crowning achievement was the development of its revolutionary Macintosh line of computers, released in 1984. Apple desktop computers to this day still carry a variation on the name "Mac."
On January 9th, 2007, Steve Jobs announced Apple would remove the "Computer" from its name at the MacWorld Expo to reflect the company's diversification into consumer electronics markets.[1]
Consumer loyalty
Apple has long benefited from an unusually high level of consumer affiliation and product loyalty. This is often referred to as the "Cult of Mac."
Legal problems
Apple has had its fair share of scandals including the highly publicized and long running legal battles with the Beatles' record company, Apple corp., and the recent Stock Option backdating scandal.
References
Related Topics
Subtopics
- Apple I
- Apple II, [[Apple ][]]
- Apple Lisa
- NeXT, a company founded by Steve Jobs after he left Apple
- iPod, Apple's portable music player
- iPhone, Apple's self-acclaimed next generation mobile device
- Mac OS X, Apple's current operating system
- Macintosh
- Steve Jobs