Diffusion of innovations

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Headline text

Diffusion of Innovations Everett M. Rogers

Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.


Introduction

Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea:

1. What is the innovation
2. How is it communicated
3. The idea is transmitted over time
4. The idea is diffused to members of a social system

Rogers outlines five stages for the diffusion of innovation:
1. Knowledge
2. Persuasion
3. Decision
4. Implementation
5. Confirmation

The Innovation

  • Chapter 4
  • Chapter 6
  • Chapter 10


Communication Channels

  • Chapter 5
  • Chapter 8


Time

  • Chapter 5
  • Chapter 6
  • Chapter 7


The Social System

  • Chapter 8
  • Chapter 9
  • Chapter 10


Summary


More to come.