Marketing/Catalogs/List of marketing topics: Difference between revisions
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imported>John Williams (Created page) |
imported>Joe Quick m (List of marketing topics moved to Marketing/Catalogs/List of marketing topics: This is more of a catalog than an article.) |
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This is a list of marketing ''concepts''. | This is a list of marketing ''concepts''. It does not include people, places, businesses or other organisations. | ||
* 4 Ps (The Four Ps: Product, Place, Price, Promotion) | * 4 Ps (The [[Four Ps]]: Product, Place, Price, Promotion) | ||
* A | * A | ||
** Advertising | ** [[Advertising]] | ||
** AIDA (Attention, Interest, Desire, Action) | ** AIDA ([[Attention, Interest, Desire, Action]]) | ||
** Attitudes | ** [[Attitudes]] | ||
* B | * B | ||
** B2B (Business to Business) | ** B2B ([[Business to Business]]) | ||
** B2C (Business to Consumer) | ** B2C ([[Business to Consumer]]) | ||
** Brand | ** [[Brand]] | ||
** Branding | ** [[Branding]] | ||
* C | * C | ||
** Consumer | ** [[Consumer]] | ||
** Consumer | ** [[Consumer behaviour]] | ||
* D | * D | ||
** Diffusion of | ** [[Diffusion of innovation]] | ||
** Distribution | ** [[Distribution]] | ||
* E | * E | ||
** ELM (Elaboration Likelihood Model) | ** ELM ([[Elaboration Likelihood Model]]) | ||
* F | * F | ||
** FMCG (Fast Moving Consumer Goods) | ** FMCG ([[Fast Moving Consumer Goods]]) | ||
** Forecasting | ** [[Forecasting]] | ||
* G | * G | ||
** Goods | ** [[Goods marketing]] | ||
** Goods- | ** [[Goods-based logic of marketing]] | ||
* H | * H | ||
** Hierarchy of | ** [[Hierarchy of effects]] (Advertising and Persuasion) | ||
* I | * I | ||
** IMC (Integrated Marketing Communication) | ** IMC ([[Integrated Marketing Communication]]) | ||
** IP (Intellectual Property) | ** IP ([[Intellectual Property]]) | ||
* J | * J | ||
** JIT (Just In Time) | ** JIT ([[Just In Time]]) | ||
* K | * K | ||
** Knowledge Management | ** [[Knowledge Management]] | ||
* L | * L | ||
** Lifetime Value of the Customer | ** [[Lifetime Value of the Customer]] | ||
* M | * M | ||
** Market | ** [[Market research]] | ||
** Market | ** [[Market segmentation]] | ||
** Market | ** [[Market share]] | ||
** Marketing | ** [[Marketing plan]] | ||
* N | * N | ||
** NPD (New Product Development) | ** NPD ([[New Product Development]]) | ||
* O | * O | ||
** Opinions | ** [[Opinions]] | ||
* P | * P | ||
** PIMS (Profit Impact of Marketing Strategy) | ** PIMS ([[Profit Impact of Marketing Strategy]]) | ||
** Positioning | ** [[Positioning]] | ||
** Public Relations | ** [[Public Relations]] | ||
** Pricing | ** [[Pricing]] | ||
** PLC (Product Life Cycle) | ** PLC ([[Product Life Cycle]]) | ||
** Projective | ** [[Projective techniques]] | ||
* Q | * Q | ||
** Qualitative | ** [[Qualitative research]] | ||
** Quantitative | ** [[Quantitative research]] | ||
* R | * R | ||
** Relationship | ** [[Relationship marketing]] | ||
* S | * S | ||
** Service | ** [[Service marketing]] | ||
** Service- | ** [[Service-dominant logic of marketing]] | ||
** Shotgun Marketing | ** [[Shotgun Marketing]] | ||
** STP (Segmentation, Targeting and Positioning) | ** STP ([[Segmentation, Targeting and Positioning]]) | ||
** SWOT (Strengths, Weaknesses, Opportunities, Threats) | ** SWOT ([[Strengths, Weaknesses, Opportunities, Threats]]) | ||
* T | * T | ||
** Target | ** [[Target marketing]] | ||
* U | * U | ||
** Upselling | ** [[Upselling]] | ||
* V | * V | ||
** Value | ** [[Value]] | ||
** Values | ** [[Values]] | ||
** VALS (Values and Life Styles) | ** VALS ([[Values and Life Styles]]) | ||
** Viral | ** [[Viral marketing]] | ||
* W | * W | ||
** Word of | ** [[Word of mouth]] | ||
* X | * X | ||
* Y | * Y | ||
* Z | * Z | ||
** ZMET (Zaltman Metaphor Elicitation Technique) | ** ZMET ([[Zaltman Metaphor Elicitation Technique]]) | ||
[[Category:Business Workgroup]] |
Latest revision as of 17:26, 21 November 2007
This is a list of marketing concepts. It does not include people, places, businesses or other organisations.
- 4 Ps (The Four Ps: Product, Place, Price, Promotion)
- A
- B
- B2B (Business to Business)
- B2C (Business to Consumer)
- Brand
- Branding
- C
- D
- E
- F
- G
- H
- Hierarchy of effects (Advertising and Persuasion)
- I
- J
- JIT (Just In Time)
- K
- L
- M
- N
- NPD (New Product Development)
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z