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- Albert Einstein : 20th-century physicist who formulated the theories of relativity.
- Applied social sciences : Applied social sciences are those social science disciplines, professions and occupations which seek to use basic social science research and theory to improve the daily life of communities, organizations and persons.
- Blog : A type of website, usually personal, often organized with posts in reverse chronological order.
- Communication : The set of interactive processes that create shared meaning.
- Eduction : A collective term for acquiring information from willing and unwilling people, for purposes including criminal investigation and human-source intelligence, with methods that range from cooperative to coercive
- Fear, uncertainty and doubt : A set of emotional responses that tend to make an choice undesirable, often deliberately created by someone who would benefit from that choice not being made
- Graphic design : Art and profession of selecting and arranging visual elements such as typography, images, symbols, and colours, to convey a message to an audience.
- Japanese English : English as used by native speakers of Japanese, either for communicating with non-Japanese speakers or commercial and entertainment purposes. Includes vocabulary and usages not found in the native English-speaking world.
- Marketing management : Business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
- Marketing : An academic discipline which involves vocational training in many areas of business, such as advertising, public relations, product design, pricing, distribution, sales force management, and so on.
- No Logo : 2000 book by Naomi Klein arguing that an economy based on branding is unfair, destroys jobs and the public sphere.
- Outsourcing : Hiring an outside firm to do work that was previously handled in-house.
- Popular culture : Commercialised folk culture that exists for the masses; opposite of high culture.
- Propaganda : Information issued by governments, intended to influence a target audience; it may be acknowledged by its source, be of ambiguous source, or have a false source; the content may be true or false, independently of the truth of its ostensible origin
- Publishing : The process of production and dissemination of literature or information - the activity of making information available for public view.
- Zeppelin NT : Class of semi-rigid airships being manufactured since the 1990s by the German company Zeppelin Luftschifftechnik GmbH (ZLT) in Friedrichshafen, Germany.